What are the design points of the decoration of the exhibition hall?
The design of enterprise exhibition hall focuses on displaying the corporate image in a short period of time, improving the popularity of enterprises / products, increasing the attraction to customers and finally promoting cooperation. Therefore, when designing the exhibition hall, we should firmly grasp the user's psychology and start with the details of the decoration of the exhibition hall. What elements should the enterprise exhibition hall designer master?
Factor 1: several objective factors affecting the transaction "visual effect, auditory effect, olfactory effect and somatosensory effect" should be reflected in the exhibition hall design.
Element 2: the decoration design of the exhibition hall must go through the market investigation to get the product mix. If there is any condition, the local usage habit investigation is required before the product design.
Element 3: the main purpose of the exhibition hall design is to enhance sales rather than simple effect display.
Element 4: the main means to enhance sales is to arouse the resonance of consumers with products and decorations.
Element 5: to resonate, it is necessary to guide the route to be as simple as possible and display only one set of products per unit time.
Element 6: the soft decoration part in the exhibition hall mainly serves as a foil and plays a very important role, but more importantly, the kitchen cabinet product itself.
Element 7: enhancing product experience helps to sell and impress consumers.
Element 8: there must be several display points that are unique in the local area.
Element 9: the layout and atmosphere design of the exhibition hall should correspond to the brand image and sample temperament.
Element 10: don't be stingy with the lighting design and cost of the exhibition hall. Good lighting can not only be used as a soft matching effect, but also make the space display different color effects.
Element 11: the wall decoration should be matched with the door panel and countertop to stretch the space level as much as possible to make the product plump.
Element 12: the use of platform and different collocation of ground materials can effectively highlight key samples.
Element 13: give customers a chance to sit down and talk.
Element 14: don't forget the location of details.
Element 15: the design of reception desk needs to ensure the customer's first response, especially for multi entrance stores.
Element 16: it is better to attach a set of supporting marketing plan.
Element 17: leave the brand to the customer - repeated reminders of the brand image.
Element 18: the use of the platform and the different collocation of the ground materials can effectively highlight the key samples.
Element 19: semi closed office area of the designer is more suitable (some negotiations need to be relatively hidden).
Element 20: the layout of atmosphere and the design of samples shall be matched with the specific location of soft decoration.
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